Tourism accommodation
Winning back direct bookings
A site built for direct booking, to take back control from platform commissions.
The situation
A tourism accommodation, a gîte and guest rooms, welcomed its travellers mainly through the big booking platforms.
The problem
Too many bookings went through platforms, and their 15–20% commission on every stay. The existing site didn't convert directly: visitors left to book elsewhere.
What we did
We delivered a site built for direct booking: a clear, reassuring journey, and an integrated booking tool the client runs themselves. Everything is built to capture the visitor before they head to a platform.
The result
A direct booking channel that captures bookings before they leave for commission. We don't promise more traffic, we convert the existing traffic better.
- Integrated direct booking, run by the client
- A journey built to convert, not just to look nice
- Fewer commissions handed to platforms