Podcast / local media
Becoming visible across the region
SEO work to surface a local podcast for the right audience.
The situation
A local podcast was releasing regular episodes but stayed nearly invisible on the web beyond its close circle.
The problem
Web visibility close to zero: no one stumbled on it when searching for this kind of content in the region. A good show, but impossible to find.
What we did
We worked the SEO to surface it on podcast searches for its region, and structured the site to be found by the right audience.
The result
Clearly increased visibility with the regional audience, and more traffic and listens. Earned through SEO, not advertising.
- Local SEO worked in depth
- Found more easily in its region
- More traffic and listens